As autumn rolls in, a new seasonal safety campaign has been unveiled: mandatory “Fall Checkups” that now include pumpkin-spice scented brake fluid.
“We’re aiming to make safety maintenance more festive,” said spokesperson Lana Birchwood. “If it smells like a latte and stops a truck, that’s a win-win.”
Mechanics across the country are baffled but intrigued. “We tried it,” said shop owner Reggie Holt in Vermont. “The shop smelled amazing. One guy drank it by mistake.”
The idea reportedly came from a brainstorming session involving highway engineers and a seasonal intern from a popular coffee chain. “I said trucks needed cozy vibes,” said intern Kayla Spruce, “and everyone just ran with it.”
The initiative includes scented air filters (apple cider), fall-colored warning lights, and PSL decals for brake chambers. Officials deny it’s a marketing stunt, but several spice suppliers have already reported shortages.
Driver reaction is mixed. “If my truck smells like a coffee shop, I’m stopping every 20 miles,” said flatbedder Tony “Tanker Joe” Ruiz. Others are less amused: “If I crash, I don’t want to smell like cinnamon shame,” noted one anonymous reefer hauler.
Despite the confusion, organizers insist the campaign is voluntary and aimed at “increasing seasonal engagement with brake safety.”
Still, one shop in Ohio has already launched a “Brake Spice Package” – now booking through November.
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