What began as a scheduled safety apparel delivery turned into an accidental runway debut for Indiana-based carrier BoltHaul Express, after their drivers were mistaken for avant-garde models during New York Fashion Week.
“We were delivering high-vis vests to a warehouse in Manhattan,” said driver Clarence “Flare” Dubois. “Next thing I know, a guy with a clipboard yells, ‘You’re on in five!’”
Dubois, alongside co-driver Marnie Ricks, was ushered backstage, doused in dry shampoo, and sent down the catwalk to thunderous applause.
“I just walked straight and looked mildly annoyed – same as I do at truck stops,” said Ricks. “People were calling it minimalist, industrial chic.”
Spectators described the aesthetic as “boldly utilitarian with a dystopian shimmer.” Vogue called it “a searing commentary on visibility in a world that refuses to see.”
The show’s designer, Lars Mureaux, admitted the truckers weren’t part of the original lineup. “But when I saw Clarence’s vest and steel-toed boots, I felt… moved. Fashion should be real.”
In the days following, demand for ANSI-certified outerwear skyrocketed. One boutique now sells “authentic highway couture” for $680 a piece, featuring adjustable Velcro straps and subtle diesel stains.
Back at the yard, BoltHaul dispatch was less impressed. “They were two hours late and came back smelling like incense,” said office manager Cheryl Qualls. “But I guess it’s good PR?”
The FMCSA has yet to comment on whether personal protective equipment worn ironically still counts as compliant.
Meanwhile, Ricks has reportedly signed with a modeling agency. “I’ll run loads on weekdays and walk runways on weekends,” she said. “Same long hours, less mud.”
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