One of the nation’s biggest truck manufacturers has unveiled its most festive gamble yet: a limited-edition Pumpkin Orange semi. The rollout is designed to capture the fall market, though critics say it’s the vehicular equivalent of wearing a Halloween costume to Thanksgiving dinner.
Dealership reps insist the color is “vibrant, seasonal, and guaranteed to turn heads.” Drivers aren’t convinced. “I pull up to a receiver looking like a giant traffic cone,” grumbled owner-operator Dean Wilson. “The forklift guy asked if I was a construction barrel.”
Some carriers see opportunity. “Our branding is already orange,” explained a fleet manager. “Now we just look aggressively festive.”
Enthusiasts are embracing the theme. One driver, known only by his CB handle The Gourd Lord, installed green LED lights on his stacks and carved a jack-o’-lantern grin into his grill. “Best $12,000 custom job I ever did,” he bragged.
Analysts worry resale values will plummet. “Who wants to buy a pumpkin-colored semi in February?” asked one consultant. “By spring, these trucks will sit on lots like leftover candy canes.”
Industry rumors suggest other makers may follow with holiday-themed paint jobs – “Cranberry Red” for Thanksgiving, “Gingerbread Brown” for December – fueling fears of a full-blown seasonal paint war.
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