The New Year arrived with fireworks, resolutions, and the annual suggestion that things would feel different soon. In trucking, the calendar flip brought less celebration and more continuity. Freight still needed hauling, fuel still cost what it cost, and optimism was carefully rationed.
Industry analysts said the start of the year didn’t change fundamentals. Rates, costs, and capacity remain in slow adjustment. One observer said January tends to be less about change and more about acceptance. “It’s when expectations settle,” he said.
Carriers said resolutions sound great until payroll is due. One fleet manager said the new year didn’t bring new problems, just the same ones with cleaner paperwork. Drivers echoed the sentiment. One owner-operator said his resolution was simple: “Do the same thing, just don’t be surprised by it.”
Brokers described the market as steady but cautious. Nobody is panicking, but nobody is sprinting either. “January is about surviving winter,” one said. “The optimism usually waits until spring.”
By the second week, trucking had settled into its usual rhythm. New year, same freight, same roads. The calendar changed. The job didn’t.
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