Dispatchers nationwide have begun using a familiar phrase again this March, telling drivers that freight is “picking up,” while declining to provide further details.
Drivers report hearing the phrase repeatedly, often followed by long pauses and vague optimism.
“They said it like it was breaking news,” said a driver in Texas. “I asked where. They said everywhere.”
Industry analysts confirm that March typically brings gradual movement in freight activity, but truckers say the messaging remains frustratingly unclear.
Many drivers say “picking up” can mean anything from slightly better spot rates to one extra load appearing after weeks of silence.
“When freight actually picks up, you know,” one owner-operator said. “You don’t have to be told.”
Dispatchers defend the phrase, saying it reflects improving sentiment rather than measurable volume. Drivers remain unconvinced.
“It’s the hope version of data,” another driver explained.
Despite the ambiguity, the phrase continues to circulate through terminals, text messages, and phone calls, usually accompanied by the encouragement to “stay ready.”
Most drivers say they will believe freight has picked up when their phones start ringing without explanation.
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