REST STOP REELS – A long-haul driver recently missed his scheduled drop-off by nearly two hours – after participating in a trending TikTok challenge called #FreightFitFriday, where truckers film outfit transitions beside their rig.
“It was supposed to be one quick video,” the driver admitted, “but then I got the lighting just right, and the wind hit my vest like magic.”
The result? Four outfit changes, 38 takes, and a late load.
Dispatch wasn’t amused, but the video hit 800,000 views in 24 hours. Commenters praised the coordination of his steel-toe boots with his load binder. “He might’ve missed his appointment,” one fan wrote, “but that flannel? Worth it.”
Experts warn that the rise in social media-driven trucking content could lead to an increase in “influencer delays.”
Some receivers are adapting. One has started offering a 10-minute “content grace period” to any driver who tags them in posts.
The driver has no regrets. “If I have to choose between being on time and going viral? I’ll take the likes.”
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