Several trucking companies are making waves in the industry by adopting a TikTok-style approach to their driving schools and finishing programs. Inspired by the popular social media platform, this modern training method offers quick, engaging, and easily digestible video lessons to train new drivers.
At Velocity Trucking Academy, the TikTok-inspired lessons have transformed the traditional classroom setting. “Instead of lengthy lectures, we’re now utilizing a series of 60-second videos that are both informative and engaging,” says John Adams, director of safety and driver development.
These bite-sized training modules cover topics from basic safety protocols to advanced driving techniques, all packaged into concise, visually appealing clips. For instance, complex maneuvers and ELD device operations are broken down into short segments, making them easier to understand and retain.
Trainees have responded positively to this novel approach. “Learning how to navigate a 53-foot trailer through a minute-long video seemed unlikely, but it’s incredibly effective,” says Emily Johnson, a trainee at Velocity Trucking Academy.
Other companies like Horizon Transport Solutions and Apex Freight Lines have also embraced this method, focusing on creating an engaging and interactive learning experience. “Our trainees are more engaged and retain information better with this approach,” notes a spokesperson from Horizon Transport Solutions.
In addition to video content, these programs incorporate interactive elements like quizzes and virtual reality simulations, enhancing the overall learning experience. “We’re preparing our drivers for real-world challenges in a way that resonates with the digital age. It’s an exciting step forward in driver education,” Adams adds.
Early results indicate that trainees enjoy this new format and demonstrate improved knowledge retention and application. The trucking industry watches as these companies lead the way in innovative training methods.
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