Happy Meals have been available for kids at the world’s favorite fast-food joint for nearly 50 years, but until now, did it occur to the management that they were missing out on a potentially lucrative market: America’s big goofy kids, truck drivers.
A normal Happy Meal has a burger or chicken nuggets, fries or apple slices, milk or juice, and a toy. But Mickey D’s marketing director Luisa Laierr envisioned something different for drivers. “We wanted to really have fun with it. So the burger patties are shaped like Widowmaker wheels, the fries look like torque rods, and the drink containers are shaped into diesel fuel tanks, and the box they all come in is a livestock trailer.”
Asked if Widowmaker wheels and animal trailers sent the wrong message about the company’s food, she responded, “Our beef methods have made many a cow into a widow, so that’s just accurate branding if you ask me.”
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